Our Process

A Strategic, Step-by-Step Approach to Business Transitions

How MorCapital Ensures Success

Whether you're selling or buying, we follow a proven methodology designed to protect your interests and maximize outcomes.

Confidentiality

Every transaction is handled with complete discretion. NDAs, secure data rooms, and careful buyer screening protect your business identity.

Data-Driven Analysis

Accurate valuations backed by financial modeling, industry comps, market analysis, and real-world operational insights.

Clear Communication

No jargon, no confusion. We explain every step, every term, and every decision in language that makes sense to you.

Our Proven Methodology

A calm, strategic, respectful process from start to finish

1

Initial Consultation

Confidential discussion about your goals, timeline, and expectations

2

Financial Analysis

Comprehensive review of cash flow, EBITDA, and market positioning

3

Strategic Planning

Customized approach based on your unique situation and goals

4

Market Execution

Professional presentation and strategic buyer/seller targeting

5

Qualified Screening

Only serious, pre-qualified parties move forward in the process

6

Negotiation Support

Expert guidance on price, terms, and deal structure

7

Due Diligence

Thorough verification of financials, contracts, and operations

8

Successful Closing

Smooth transition with professional support every step of the way

What to Expect When Working With MorCapital

Direct Access to Your Advisor

You work directly with Colton Mortag throughout your entire journey. No junior associates, no call centers. Just personalized, boutique-level attention from someone who understands what you're going through.

Realistic Timelines

Business transactions typically take 4-9 months from listing to closing. We'll set clear expectations upfront and keep you informed throughout the process. No surprises, no unrealistic promises.

Complete Confidentiality

Your business information is protected through secure data rooms, NDAs, and careful buyer screening. Only qualified, serious buyers see detailed information about your business.

Transparent Communication

You'll receive regular updates, honest feedback, and clear explanations of every decision. We believe in empowering you with information, not keeping you in the dark.

No-Pressure Approach

This is your decision, your timeline, your business. We provide guidance and recommendations, but you're always in control. If something doesn't feel right, we'll work together to find a better solution.